Getting your company name, services and products in front of your potential customers is a fundamental part of any business. To attract new customers, over and above anything you get from word of mouth referrals, you need to advertise. In the golden days of magazine advertising, consistent and on brand adverts were the way we did things, however, these days advertising is a far more diverse and powerful tool if used in a strategic and methodical way.
Whilst traditional advertising is definitely still as relevant today as it always was, online advertising, pay-per-click, Google AdWords and targeted advertising on social media (Facebook, Twitter, LinkedIn, etc.) really should be a part of your overall marketing strategy.
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